They have selected a number of 'battles' to fight on climate change. One is Biochar ( http://www.carbonwarroom.com/node/337 ):
BioChar
Objectives: To secure international and national policies that support the development of biochar production systems and to build on these policies to rapidly increase the number of biochar demonstration projects underway by strategically convening technology developers, financiers, philanthropists, and policy makers.
International recognition and accreditation of biochar as a climate change mitigation and adaptation technology within the post-2012 UNFCCC framework
Critical supporting analyses, market assessments, joint IBI/UNCCD studies completed to support policy work.
Move 20 demonstration projects into licensing, construction, and deployment by 2012.
Sir Richard Branson is the sole member of the 'Founders Board'.
Ultra glossy website at http://www.carbonwarroom.com/node/9
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Biofuels are a wide range of fuels which are in some way derived from biomass.
Your idea?