Saturday, July 28, 2012

[biofuelwatch] Re: [FOEI_agrofuels] Norway: Palm oil consumption reduced by two thirds



Dear all,

Congratulations with this campaign! I'd like to know, what was the
palmoil replaced by?
best, Nina

Anabela Lemos wrote:
> that great news and quite insuring, given us hope that we can make the
> change ... although in Mozambique with all that is been happen....
> quite scary
>
> On Fri, Jul 27, 2012 at 6:13 PM, simone lovera <simonelovera@yahoo.com
> <mailto:simonelovera@yahoo.com>> wrote:
>
> Dear Nils,
>
> This is really fantastic, congratulations on this success! I am
> copying colleagues who work on palm oil, soy, tree plantations and
> other monocultures, as I think this is a great example of how a
> clearcut campaign that "simply" focuses on the reduction of the
> consumption of such damaging products can be successful.
> Especially in discussions about the value of certification systems
> and industry-led roundtables it is often argued that such
> reduction would not be feasible. Thus, it is suggested that making
> production more 'sustainable' would be the only manner to address
> negative impacts.
>
> I guess this concrete example will be inspiring for all of us!
>
> Best wishes,
> Simone
>
>
> On Jul 27, 2012, at 5:46 AM, Nils Hermann Ranum wrote:
>
>> FYI, an article about the very good results so far of RFN's
>> ongoing palm oil campaign, targeting companies supplying food for
>> the Norwegian market.
>> http://www.regnskog.no/languages/english/norway-palm-oil-consumption-reduced-by-two-thirds
>>
>>
>> Norway: Palm oil consumption reduced by two thirds
>>
>> Norwegian food producers used 15 000 tons of palm oil in 2011. A
>> successful campaign mobilizing public pressure has reduced
>> consumption by two thirds.
>>
>> The palm oil industry is the main cause of rainforest destruction
>> in Indonesia and Malaysia. 88 percent of the world's palm oil is
>> produced in these two countries, including palm oil for the
>> Norwegian market.
>>
>> Last autumn, Rainforest Foundation Norway (RFN) launched a
>> campaign with two aims; to reduce Norwegian palm oil consumption
>> and to expose the link between deforestation and the production
>> of this vegetable oil. The campaign, which was developed in
>> collaboration with the organization Green Living, targeted all
>> major food producers in Norway.
>>
>> - The response has been overwhelming, says Lars Løvold, Director
>> of Rainforest Foundation Norway. Thanks to Norwegian consumers,
>> the use of palm oil in Norwegian food products has decreased by
>> two thirds.
>>
>> An inspiring example
>> Producers were asked to disclose details about their use of palm
>> oil, and whether the palm oil was sourced from sustainable
>> sources. Norwegian law obliges companies to provide such
>> information, if it is considered relevant for environmental
>> concerns. The results of the investigation were published in a
>> "palm oil guide", a unique web-based tool where consumers can
>> check the occurrence of palm oil in Norwegian food products.
>> Previously, this information was unavailable, and the use of palm
>> oil concealed as "vegetable oil" or "vegetable fat".
>>
>> The campaign received extensive media coverage, resulting in
>> increased consumer awareness. Norwegian food producers responded
>> rapidly, significantly reducing their use of palm oil. Eight
>> major producers have cut their consumption with some 9 600 tons –
>> a reduction of nearly two thirds of the total consumption of 15
>> 000 tons. In 2011 every Norwegian inadvertently consumed three
>> kilos of palm oil through food products. From now on they will
>> only consume one kilo per year.
>>
>> - This is very good news both for the rainforest, its inhabitants
>> and for Norwegians. Palm oil production represents a major threat
>> against the rainforest and local communities depending on the
>> forest. Norwegian companies are setting an inspiring example
>> which needs to be followed by others, says Løvold.
>>
>> Need to change global policies
>> Several companies have completely abandoned the use of palm oil.
>> The Norwegian company Stabburet used to be one of the largest
>> buyers of palm oil, but has now established a policy to avoid all
>> use. The largest buyer, Mills, has reduced its use by 95 per cent
>> as of June this year.
>>
>> - We are very pleased with the results of the campaign, comments
>> Løvold. – I don't believe that similar large scale reductions in
>> the use of palm oil have been obtained in any other country.
>>
>> Despite the good results, there is still work to be done. Some
>> food producers continue to use palm oil in their products and
>> show little willingness to search for alternatives.
>>
>> The campaign has so far only targeted food sold in grocery stores
>> – not in restaurants and fast food chains. Palm oil is also used
>> in a wide range of other products, such as cosmetics, animal
>> feed, detergents and biofuels.
>>
>> Løvold would like to see the campaign contributing to reducing
>> the global consumption of palm oil. Many of the food producers
>> for the Norwegian market are multinational companies. If these
>> companies would change their global policies, this would really
>> make a difference. Hence, Rainforest Foundation Norway urges
>> consumers to continue fighting for rainforest friendly food.
>>
>> Norwegian food producers have demonstrated that it is possible to
>> produce and sell food without palm oil, avoiding complicity in
>> rainforest destruction. The experience from Norway should inspire
>> consumers globally to demand food products which do not
>> contribute to rainforest destruction, says Lars Løvold.
>>
>> ___
>> Nils Hermann Ranum
>>
>> Avdelingsleder policy og kampanje
>> Head of policy and campaign division
>> Regnskogfondet - Rainforest Foundation Norway
>>
>> Tel: (+47) 23 10 95 04 <tel:%28%2B47%29%2023%2010%2095%2004>
>> Mob: (+47) 99 00 10 32 <tel:%28%2B47%29%2099%2000%2010%2032>
>> Address: Grensen 9b, 0159 Oslo, Norway
>> mailto:nils.hermann@rainforest.no
>> Skype: nils.hermann-rfn
>> http://www.rainforest.no
>> http://twitter.com/RainforestNORW
>>
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>
>



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